Milorganite® Minimum Advertised Pricing (MAP) Policy

Quick Tips

  • Advertising a price for Milorganite® that does not meet or exceed the MAP of $7.99
  • Retailers should submit special promotion requests through the Distributor they purchased Milorganite®.
Milorganite Minimum Advertised Pricing (MAP)

Milorganite® strives to ensure that all of our Dealers provide end-users of Milorganite® Fertilizer with the kind of advice, service, knowledge, support, and pricing necessary to maintain high levels of customer satisfaction. We contend that certain types of advertising are damaging to our standards and reputation and those of our dealers as well. To preserve our reputation, and that of our dealers, we have instituted, and aggressively maintain a Minimum Advertised Price (“MAP”) policy.

Objectives of MAP Policy:

1.     To ensure that all our dealer-product relationships are consistent and value-based.

2.     To maintain the proper positioning of Milorganite® in the marketplace.

Milorganite® MAP Policy:

Milorganite® Inc. has established a Minimum Advertised Price (MAP) policy that applies to any advertising of any current Milorganite® branded fertilizer product. The advertised price may not be less than the current MAP as published by Milorganite®. Refer to the MAP policy for the MAP price, MAP violations, and the action taken for MAP policy violators. 

THIS POLICY IS NOT INTENDED TO CONTROL, INFLUENCE, DETERMINE, OR LIMIT IN ANY WAY THE PRICE AT WHICH ANY MILORGANITE® DEALER MAY SELL MILORGANITE®. THIS POLICY IS STRICTLY LIMITED TO RESTRICTIONS ON ADVERTISED PRICES. EACH DEALER REMAINS FREE TO DETERMINE ITS OWN RESALE PRICE FOR ALL MILORGANITE® BRANDED PRODUCTS.